In terms of marketing, it’s a pretty evocative move.

DL Home & Garden took an old, industrial building and turned drab to dramatic, all in a perhaps unlikely spot on Central Avenue, right near Rochester’s train station.

The impression is unmistakable. If this home-furnishings-and-lots-more store can transform that kind of property into what it has become, imagine what the business can do for customers’ abodes.

The building itself used to be the home of Cable-Wiedemer, a longtime food-service equipment house.